Turn your logo into web-ready colors
A worked tutorial: pull the exact colors out of a logo file, pick which ones survive on the web, and convert them into CSS-ready values.
Extract from the right file
Use the highest-resolution logo you have — ideally the master PNG or SVG export, not a compressed social avatar. Upload it to the extractor and note the dominant colors with their coverage percentages. A typical logo yields 2–4 real colors plus anti-aliasing noise; ignore anything under ~3% coverage, which is edge blending, not brand intent.
Screenshot the values immediately. Logo colors drift across exports (a #e11d48 becomes #e0244c through compression), so record the canonical hex from the vector master and treat extractions as confirmation, not scripture.
Decide what survives on the web
Logos and interfaces need different things. A gradient logo mark might extract five stops you should never use as UI fills; a black wordmark gives you ink but no accent. Promote one logo color to primary action color, keep one as accent, and derive neutrals separately — logo files rarely contain usable grays.
Convert each survivor into every format your stack needs in one pass: HEX for design files, RGB/HSL for manipulation, OKLCH for scale generation. One conversion session beats six scattered ones.
Stress-test before you commit
Put each extracted color through two checks: contrast against white and against your dark surface for its intended role, and a color-blindness simulation. Logo colors chosen for print often fail both — a vivid red that sings on a business card can be unreadable as a 14px link.
Failures are normal and fixable: keep the exact logo hex for the mark itself (brand integrity matters there) and use an adjusted step of the same hue for interactive roles. Same family, different jobs.
Tip
Keep a tiny brand sheet: logo hex (sacred), UI primary (adjusted), accent, neutrals. Four lines prevent a hundred future arguments.
Related free tools
Want to apply this right now? Open the color palette generator and try it with your own brand color — free, no sign-up.