Brand reference
Brand colors, referenced honestly.
Widely published anchor colors for 98 recognisable brands, organised by sector. Copy any hex or open it as a seed in the generator — these are references, not official guidelines.
SaaS & tech
- Slack#4A154B
- Microsoft Teams#6264A7
- Zoom#2D8CFF
- Atlassian#0052CC
- Stripe#635BFF
- Asana#F06A6A
- Notion#1D1D1D
- Linear#5E6AD2
- GitHub#181717
- GitLab#FC6D26
- Vercel#000000
- MongoDB#47A248
- Postman#FF6C37
- Cloudflare#F38020
- DigitalOcean#0080FF
- WordPress#21759B
- Drupal#0678BE
- Squarespace#000000
- Wix#FAAD4D
- Shopify#96BF48
- Microsoft#00A4EF
- Android#3DDC84
Social
Streaming & media
Finance & payments
Ecommerce
Travel & delivery
Healthcare & public
Food & drink
Sport
Design & creative
Reference values, not official brand guidelines — confirm against each brand's own materials before shipping in their identity. Prefer to search and filter? Use the brand palettes tool.