Reference value (#25D366), not official WhatsApp brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for WhatsApp is #25D366 — a mid-tone green tone in the Social sector. It fails AA on white at 1.98:1 and needs a darker step for text; on dark grounds it passes AA body text on black at 10.59:1.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against WhatsApp's own materials before shipping anything in their identity. Sector neighbors like Facebook, X, Instagram make useful comparisons when positioning against competitors.
Sector: Social
Values in every format
- HEX
- #25d366
- RGB
- rgb(37, 211, 102)
- HSL
- hsl(142, 70%, 49%)
- OKLCH
- oklch(0.761 0.201 149.7)
- CMYK
- cmyk(82.5%, 0%, 51.7%, 17.3%)
Scale derived from the anchor
- 50#e7ffeb
- 100#c2ffcd
- 200#9ef7b1
- 300#76e992
- 400 ★#25d366
- 500#00b854
- 600#009c46
- 700#007f37
- 800#00642a
- 900#004c1e
- 950#002f10
Measured contrast
on white1.98:1 · fails AA
on black10.59:1 · AA normal ✓