Reference value (#E4405F), not official Instagram brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for Instagram is #E4405F — a bright red tone in the Social sector. It clears AA large text on white at 4.04:1 but not body copy; on dark grounds it passes AA body text on black at 5.2:1.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Instagram's own materials before shipping anything in their identity. Sector neighbors like Facebook, X, TikTok make useful comparisons when positioning against competitors.
Sector: Social
Values in every format
- HEX
- #e4405f
- RGB
- rgb(228, 64, 95)
- HSL
- hsl(349, 75%, 57%)
- OKLCH
- oklch(0.619 0.2 14.6)
- CMYK
- cmyk(0%, 71.9%, 58.3%, 10.6%)
Scale derived from the anchor
- 50#fff5f5
- 100#ffe6e7
- 200#ffd2d4
- 300#ffb6bb
- 400#ff8a96
- 500#fb5772
- 600 ★#e4405f
- 700#c01343
- 800#9c0032
- 900#780025
- 950#4d0015
Measured contrast
on white4.04:1 · AA large only
on black5.2:1 · AA normal ✓