Shopify
Reference value (#96BF48), not official Shopify brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for Shopify is #96BF48 — a mid-tone green tone in the SaaS & tech sector. It fails AA on white at 2.13:1 and needs a darker step for text; on dark grounds it passes AA body text on black at 9.84:1.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Shopify's own materials before shipping anything in their identity. Sector neighbors like Slack, Microsoft Teams, Zoom make useful comparisons when positioning against competitors.
Sector: SaaS & tech
Values in every format
- HEX
- #96bf48
- RGB
- rgb(150, 191, 72)
- HSL
- hsl(81, 48%, 52%)
- OKLCH
- oklch(0.751 0.154 126)
- CMYK
- cmyk(21.5%, 0%, 62.3%, 25.1%)
Scale derived from the anchor
- 50#effedb
- 100#e1f7c1
- 200#ceeba3
- 300#b8db80
- 400 ★#96bf48
- 500#82aa2f
- 600#6b9100
- 700#567500
- 800#435d00
- 900#324600
- 950#1e2b00
Measured contrast
on white2.13:1 · fails AA
on black9.84:1 · AA normal ✓