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ChromaBrew

Coca-Cola

Reference value (#F40009), not official Coca-Cola brand guidelines. Confirm against their materials before shipping in their identity.

The widely cited anchor color for Coca-Cola is #F40009 — a mid-tone red tone in the Food & drink sector. It clears AA large text on white at 4.33:1 but not body copy; on dark grounds it passes AA body text on black at 4.85:1.

Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Coca-Cola's own materials before shipping anything in their identity. Sector neighbors like McDonald's, Starbucks, KFC make useful comparisons when positioning against competitors.

Sector: Food & drink

Values in every format

HEX
#f40009
RGB
rgb(244, 0, 9)
HSL
hsl(358, 100%, 48%)
OKLCH
oklch(0.608 0.249 28.7)
CMYK
cmyk(0%, 100%, 96.3%, 4.3%)

Scale derived from the anchor

  1. 50#fff5f3
  2. 100#ffe7e3
  3. 200#ffd3cc
  4. 300#ffb8ad
  5. 400#ff8e7f
  6. 500#ff5849
  7. 600 ★#f40009
  8. 700#c60005
  9. 800#9e0003
  10. 900#7b0002
  11. 950#4f0001

Measured contrast

on white4.33:1 · AA large only
on black4.85:1 · AA normal ✓