McDonald's
Reference value (#FFBC0D), not official McDonald's brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for McDonald's is #FFBC0D — a mid-tone orange tone in the Food & drink sector. It fails AA on white at 1.69:1 and needs a darker step for text; on dark grounds it passes AA body text on black at 12.45:1.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against McDonald's's own materials before shipping anything in their identity. Sector neighbors like Starbucks, KFC, Coca-Cola make useful comparisons when positioning against competitors.
Sector: Food & drink
Values in every format
- HEX
- #ffbc0d
- RGB
- rgb(255, 188, 13)
- HSL
- hsl(43, 100%, 53%)
- OKLCH
- oklch(0.835 0.17 82.3)
- CMYK
- cmyk(0%, 26.3%, 94.9%, 0%)
Scale derived from the anchor
- 50#fff6e7
- 100#ffebc6
- 200#ffd993
- 300 ★#ffbc0d
- 400#e3a706
- 500#c48f00
- 600#a67900
- 700#876200
- 800#6b4d00
- 900#523a00
- 950#332300
Measured contrast
on white1.69:1 · fails AA
on black12.45:1 · AA normal ✓