Wise
Reference value (#00B9F1), not official Wise brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for Wise is #00B9F1 — a mid-tone blue tone in the Finance & payments sector. It fails AA on white at 2.28:1 and needs a darker step for text; on dark grounds it passes AA body text on black at 9.21:1.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Wise's own materials before shipping anything in their identity. Sector neighbors like Coinbase, PayPal, Klarna make useful comparisons when positioning against competitors.
Sector: Finance & payments
Values in every format
- HEX
- #00b9f1
- RGB
- rgb(0, 185, 241)
- HSL
- hsl(194, 100%, 47%)
- OKLCH
- oklch(0.735 0.145 228.9)
- CMYK
- cmyk(100%, 23.2%, 0%, 5.5%)
Scale derived from the anchor
- 50#eefaff
- 100#d8f2ff
- 200#b6e7ff
- 300#85d9ff
- 400 ★#00b9f1
- 500#00a8db
- 600#008eba
- 700#007398
- 800#005b78
- 900#00455c
- 950#002a3a
Measured contrast
on white2.28:1 · fails AA
on black9.21:1 · AA normal ✓