Visa
Reference value (#1A1F71), not official Visa brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for Visa is #1A1F71 — a deep blue tone in the Finance & payments sector. It passes AA body text on white at 14.2:1; on dark grounds it fails on black at 1.48:1 and wants a lighter step there.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Visa's own materials before shipping anything in their identity. Sector neighbors like Coinbase, PayPal, Wise make useful comparisons when positioning against competitors.
Sector: Finance & payments
Values in every format
- HEX
- #1a1f71
- RGB
- rgb(26, 31, 113)
- HSL
- hsl(237, 63%, 27%)
- OKLCH
- oklch(0.3 0.138 271.9)
- CMYK
- cmyk(77%, 72.6%, 0%, 55.7%)
Scale derived from the anchor
- 50#f5f7ff
- 100#e7edff
- 200#d3deff
- 300#bacaff
- 400#98aeff
- 500#7c92ee
- 600#6479d7
- 700#4e60b7
- 800#3b4a98
- 900#2b3779
- 950 ★#1a1f71
Measured contrast
on white14.2:1 · AA normal ✓
on black1.48:1 · fails AA