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ChromaBrew

Heineken

Reference value (#008200), not official Heineken brand guidelines. Confirm against their materials before shipping in their identity.

The widely cited anchor color for Heineken is #008200 — a deep green tone in the Food & drink sector. It passes AA body text on white at 5.01:1; on dark grounds it works for large text on black at 4.19:1.

Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Heineken's own materials before shipping anything in their identity. Sector neighbors like McDonald's, Starbucks, KFC make useful comparisons when positioning against competitors.

Sector: Food & drink

Values in every format

HEX
#008200
RGB
rgb(0, 130, 0)
HSL
hsl(120, 100%, 26%)
OKLCH
oklch(0.526 0.179 142.5)
CMYK
cmyk(100%, 0%, 100%, 49%)

Scale derived from the anchor

  1. 50#e9ffe6
  2. 100#cdfdc8
  3. 200#b2f3ac
  4. 300#93e48c
  5. 400#6ecc68
  6. 500#4bb445
  7. 600#279c23
  8. 700 ★#008200
  9. 800#006500
  10. 900#004d00
  11. 950#003000

Measured contrast

on white5.01:1 · AA normal ✓
on black4.19:1 · AA large only