Prime Video
Reference value (#00A8E1), not official Prime Video brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for Prime Video is #00A8E1 — a mid-tone blue tone in the Streaming & media sector. It fails AA on white at 2.73:1 and needs a darker step for text; on dark grounds it passes AA body text on black at 7.69:1.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Prime Video's own materials before shipping anything in their identity. Sector neighbors like Netflix, Spotify, Disney+ make useful comparisons when positioning against competitors.
Sector: Streaming & media
Values in every format
- HEX
- #00a8e1
- RGB
- rgb(0, 168, 225)
- HSL
- hsl(195, 100%, 44%)
- OKLCH
- oklch(0.687 0.14 231.7)
- CMYK
- cmyk(100%, 25.3%, 0%, 11.8%)
Scale derived from the anchor
- 50#eff9ff
- 100#d9f2ff
- 200#b9e6ff
- 300#8bd8ff
- 400#4bc0f6
- 500 ★#00a8e1
- 600#008dbe
- 700#00739b
- 800#005a7b
- 900#00455e
- 950#002a3c
Measured contrast
on white2.73:1 · fails AA
on black7.69:1 · AA normal ✓