American Express

Reference value (#2E77BC), not official American Express brand guidelines. Confirm against their materials before shipping in their identity.

The widely cited anchor color for American Express is #2E77BC — a mid-tone blue tone in the Finance & payments sector. It passes AA body text on white at 4.69:1; on dark grounds it works for large text on black at 4.48:1.

Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against American Express's own materials before shipping anything in their identity. Sector neighbors like Coinbase, PayPal, Wise make useful comparisons when positioning against competitors.

Sector: Finance & payments