Lyft

Reference value (#FF00BF), not official Lyft brand guidelines. Confirm against their materials before shipping in their identity.

The widely cited anchor color for Lyft is #FF00BF — a mid-tone violet tone in the Travel & delivery sector. It clears AA large text on white at 3.5:1 but not body copy; on dark grounds it passes AA body text on black at 6:1.

Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Lyft's own materials before shipping anything in their identity. Sector neighbors like Uber, Deliveroo, Ryanair make useful comparisons when positioning against competitors.

Sector: Travel & delivery