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ChromaBrew

Domino's

Reference value (#E31837), not official Domino's brand guidelines. Confirm against their materials before shipping in their identity.

The widely cited anchor color for Domino's is #E31837 — a mid-tone red tone in the Food & drink sector. It passes AA body text on white at 4.72:1; on dark grounds it works for large text on black at 4.45:1.

Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Domino's's own materials before shipping anything in their identity. Sector neighbors like McDonald's, Starbucks, KFC make useful comparisons when positioning against competitors.

Sector: Food & drink

Values in every format

HEX
#e31837
RGB
rgb(227, 24, 55)
HSL
hsl(351, 81%, 49%)
OKLCH
oklch(0.585 0.226 22.2)
CMYK
cmyk(0%, 89.4%, 75.8%, 11%)

Scale derived from the anchor

  1. 50#fff5f4
  2. 100#ffe7e5
  3. 200#ffd2cf
  4. 300#ffb7b3
  5. 400#ff8c8a
  6. 500#ff565c
  7. 600 ★#e31837
  8. 700#c5002a
  9. 800#9d0020
  10. 900#7a0016
  11. 950#4e000a

Measured contrast

on white4.72:1 · AA normal ✓
on black4.45:1 · AA large only