4 curated palettes

Earthy color palettes

Earthy palettes come from soil and forest: terracotta, olive, sand, bark brown, sage. They suit sustainability brands, outdoor gear, ceramics, and anything that wants to feel grown rather than manufactured.

The risk with earth tones is mud — neighbors on the wheel collapsing into one brown. Each palette here keeps one clear lightness traveler (a sand or cream) so the darks have somewhere to stand out against.