20,020 palettes

Storybook color palettes

Storybook palettes are the crayon box that survives first grade: friendly red, sky blue, grass green, sunny yellow and warm paper — every primary rounded at the edges. They suit kids' apps, schools, toys, family products — anything read aloud at bedtime.

Childish and child-friendly are not the same color. Each palette here stays a step softer than pure crayon — chalk rather than neon — and keeps one deeper stop so parents can read the price without borrowing the family glasses.